Red Bull Elevates to NA VALORANT Esports Signature Partner in Multi-Year Agreement

Dec 11, 2021

VALORANT Champions Tour (“VCT”) 2021 took esports to new heights, and we couldn’t have done it without wiiings. As we look to VCT 2022, our Global Founding Partner Red Bull rejoins us as a Signature Partner of VCT North America (“VCT NA”) for the next three years. 

Red Bull’s incredible legacy of supporting and fostering esports communities is known industry-wide. Their collaboration has helped us at VCT NA play a vital role in setting the standard for tournaments and events.

“Red Bull has been championing esports for as long as anyone can remember, we’re ecstatic to be welcoming them back to VCT NA as a Signature Partner,” said Matthew Archambault, Head of Partnerships & Business Development for North American Esports at Riot. “I think both parties know that we’ve only begun to scratch the surface of what’s possible for competitive VALORANT and we’re thrilled to be taking our partnership to the next level of engagement.”

As a Signature Partner, Red Bull will have unique rights and opportunities including usage of a Signature Partner Mark, access to VALORANT IP, and the opportunity to pursue joint co-marketing programs around the game in NA.

Red Bull will also continue to bring viewers some of the most exciting plays VALORANT has to offer: The Red Bull Clutch. Whenever a player defies the odds and turns certain defeat into a jaw-dropping victory, Red Bull will be there to capture the moment in-game and celebrate the showstopper.

In addition to the Red Bull Clutch moments, this partnership will feature four annual Red Bull-hosted community VALORANT tournaments for fans to enjoy. Red Bull deeply values contributing to the grassroot communities and the broader esports ecosystem. We can’t wait to see what they produce and the amazing VALORANT talent they’re able to spotlight.

Red Bull joined us in laying down the groundwork of what VCT NA can truly be and their continued support will allow us to build on the success of 2021 and make the North American VALORANT Champions Tour 2022 better than ever.

To learn more about Red Bull, visit www.redbull.com, or follow Red Bull on Twitter, Instagram, and Twitch.