Mar 23, 2023
Ahead of the action kicking off on April 1, VCT Americas welcomes its newest partner to the league – Heineken 0.0.
As the Official Beer Partner of VCT Americas, Heineken 0.0 takes the stage as the leagues first-ever beer partner, bringing their passion for sports, gaming and entertainment to support the league’s launch. With this partnership, Heineken becomes the presenting sponsor of the Icebox map for all VCT Americas streams. You’ll see enhanced Heineken 0.0 branding during map select, during gameplay, and throughout the broadcast with additional easter eggs to come.
Heineken 0.0’s partnership with VCT Americas is an expansion of their current partnership with CBLOL, Brazilian League of Legends. With Heineken 0.0 as the sponsor, CBLOL presented the first-ever professional League of Legends halftime show at CBLOL’s final in 2022 showcasing the Brazilian music scene with artists who later performed at Rockin’ Rio.
VCT Americas fans can expect similar showstopping activations throughout the season.
So, raise a glass of Heineken 0.0 and tune in live to the opening day of VCT Americas on April 1 at 12pm PT.